The core idea:　moral as oriented and sincere as the eternal;

Market concept: thinking only of the off-season, there is no off-season market; marketing idea: First of all, the credibility of sales, followed by the sale of products;

Marketing ideas: First of all, the credibility of sales, followed by the sale of products;

Quality idea: products that character, good quality high-Germany;

Management concept: re-education and abilities; not re-qualification, re-performance; equal to the mentality of others, just to try to win support in principle; to the generous-minded Rong Ren, a scientific system of personnel; to cause long-term stay , In order to encourage rich people benefit;

Competition idea: The price war is not only war worth fighting, the same price than quality; the same quality of service than the same services than innovation;

Service: The customer is always right;

Merger idea: shock eat fish, fish culture shock activated;

Development concept: strong scientific and technological strength, integrity and conquer the world;